Founders Glow — first 100 only

Lifetime access for $497, one time.

Every feature of the Mastermind plan — unlimited clients, advanced AI, brand voice training, hot seat prep, priority support, white glove setup — yours forever. Pay once, no monthly bill, ever.

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A TrueCoach alternative for the rest of coaching

The TrueCoach alternative built for the whole coach.

If your work goes beyond workout programming — cohorts, masterminds, transformational containers, or wellness — Coach Glow AI is the coaching platform built for you.

Free forever with 1 client · No credit card · Cancel anytime

What's inside

Why coaches switch from TrueCoach to Coach Glow AI.

Built for non-fitness coaching

Group programs, masterminds, mindset work, wellness containers. Not forced into a workout-delivery workflow.

AI engagement insights

Engagement scores, at-risk detection, and weekly client recaps — none of which TrueCoach offers natively.

Trauma-informed by default

No streaks, no shame loops, no gamification. Warm microcopy, regulating defaults, customizable tone.

Cohort-first design

Programs and group energy are first-class. Run unlimited cohorts with shared themes and individual tracking.

White-label ready

Pro plan supports running the full platform under your own brand on your own domain.

Simple migration

Import your TrueCoach clients and programs. Most coaches are running in an afternoon.

How we compare

Coach Glow AI vs. TrueCoach.

Both are coaching platforms. They serve very different coaches.

CapabilityCoach Glow AITrueCoach
Primary use caseCohorts, mindset, wellness, mastermindsWorkout programming for personal trainers
AI engagement scoringIncludedNot available
At-risk client detectionAuto-flagged with drafted re-engagementNot available
Weekly AI client recapIncluded on Growth planNot available
Trauma-informed defaultsYesFitness-gamified
Group cohort experienceFirst-class1:1 focused
White labelAvailable on ProLimited

From the field

What coaches say.

TrueCoach kept trying to make me program workouts. I'm a business coach. Coach Glow AI just fit.
Bea L.
Business coach
Switched after one cohort. The AI recaps alone saved me four hours a week.
Marcus T.
Mastermind leader
I migrated 22 clients in an afternoon. Zero friction, and they all said the new client experience felt warmer.
Nia O.
Wellness coach

FAQ

Common questions.

Why look for a TrueCoach alternative?

TrueCoach was built primarily for personal trainers and workout programming. Coaches running cohort programs, masterminds, mindset work, or wellness containers often outgrow its fitness-focused workflows. Coach Glow AI was designed from day one for non-fitness coaching — group programs, transformational work, and trauma-informed practices.

Can I migrate from TrueCoach easily?

Yes. Export your client list and program structure from TrueCoach, import into Coach Glow AI, and you're typically live within a single afternoon. Our team can help with the migration on Growth and Pro plans.

Does Coach Glow AI work for fitness coaches too?

Yes — we have many fitness coaches on the platform. But unlike TrueCoach, we don't force a workout-programming workflow on you. You can run accountability cohorts, nutrition programs, or hybrid offerings just as easily.

How does pricing compare to TrueCoach?

Coach Glow AI starts at $49/mo. We bundle engagement automation, AI recaps, and at-risk detection at every tier — features that typically cost extra elsewhere.

What's the biggest difference?

TrueCoach is a workout delivery tool. Coach Glow AI is a client engagement system. If your value isn't a perfect training plan but the relationship and accountability, this is the platform for you.

A TrueCoach alternative built around the relationship.

Start free with 1 client. Migration help included.